JioCinema: Jio Cinema Record...Advertisers, Sponsors Joined Hugely in IPL First Week
Demand for ads on JioCinema, the official digital streaming partner of IPL 2023, has surged. 23 sponsors have signed up for ads on this platform.
JioCinema: Recently the cricket festival 'TATA IPL 2023' has started in India. The matches in the tournament are going on fiercely. All these league matches are streaming live on Jio Cinema app. In this background, the demand for ads on JioCinema, the official digital streaming partner of IPL 2023, has increased significantly. 23 sponsors have signed up for ads on this platform. This is the first time that this number of advertisers and sponsors have come for a digital streaming event in India. Sponsors include Dream11, Geomart, PhonePay, Tiago EV, App Fizz, Amazon.
JioCinema, the official digital streaming partner of TATA IPL 2023, has set a new record with up to 23 sponsors. Compared to last year, IPL has seen a significant increase in digital revenue and number of advertisers. Viewers enjoy exclusive language feeds, digital-only features. With this, the number of brands joining the digital bandwagon has increased immensely. Each viewer spends an average of 57 minutes watching a match over the weekend. This is a 60% increase from the first weekend of last season.
* Security with digital platform
Tata for IPL 2023 Geo Viacom18 – Sports CEO Anil Jayaraj said that the consistent viewership of the film is proof of the growth of digital sports viewing in India. Digital platform provides more security for advertisers. Because they only pay for real impressions delivered, unlike traditional TV ads. Ads on GeoCinema also offer greater accuracy, cost-effectiveness and flexibility.
* Views crossed 375 crores in the first week itself
Geocinema has provided free streaming of TATA IPL 2023 to all viewers in India. As a result, the first week saw a record 375 crore views. It collected Rs.147 crores in the first weekend itself. Chennai Super Kings,
The season-opening match between the Titans had the highest viewership on GeoCinema. It recorded a peak of 1.6 crores. GeoCinema app downloads are over 2.5 crores. It also holds the record for the most installed app in a single day. GeoCinema partners with over 500 OEMs and CTV platforms to support customized device integration. Viewers can watch TATA IPL in 4K for the first time through JioCinema.
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* Geocinema record in downloads as well
Similarly, Jiocinema has introduced a new program called 'Jeeto Dhan Dhana Dhan'. In which viewers have a chance to win a car in each match. The competition received over 1.5 crore plays in the first two matches. The app achieved new records with 375 crore views and 2.5 crore app downloads in the first week of IPL.
Mumbai Indians, Delhi Several IPL teams, including the Capitals, have exclusively partnered with JioCinema for the current edition. Cricket legends like Sachin Tendulkar and MS Dhoni have also joined hands with them to expand the digital-first TATA IPL show. JioCinema can be downloaded on iOS, Android devices. One can follow Sports18, JioCinema on social media platforms for latest updates, news, scores, videos.
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